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What problem are you trying to solve? What are your marketing goals? Have you a defined target market? What does your ideal client look like? What are you currently doing to drive in new business and retain clients? What channels have you employed? These are questions we ask our clients and prospects. The answers to these assist us in what direction to take our proposal. Consulting service may include development and implementation of a traditional marketing communications plan, digital marketing plan, social media campaign or some combination of each. The development of content, such as writing posts, creating infographics and social media graphics may be included in your plan. Branding is what conveys your marketing. We discuss branding more below.
Depending on your needs, services may take the form of idea generation, slogans, product pricing and solutions to meet your startup needs or content marketing strategy. All services are custom tailored, yet are built upon a foundation of clear principles of marketing, whether traditional, digital or social. We also offer business and professional resources to support your efforts. Let Altogether Marketing put together a plan to assist you in meeting your marketing communications needs.
In today's business world, organizations are taking a great portion of their marketing resources and investing in digital marketing. The saying goes, "you want to be where your customers are." Unless, your business is operated totally on the Internet you will have a mix of marketing channels to include traditional (mass media) and digital. In a broad sense, digital marketing includes posts, shares, ad buys and the analysis of traffic driven or pushed by these marketing activities. These activities take place within channels: blogs, email, social media sites like Facebook, Instagram, Twitter, Google Analytics to name just a few of the 'hundreds' available.
Choosing which channels to use depends on your target market, which is dictated by your brand product or service. Altogether Marketing, through a process of discovery and assessment, works with our clients to determine the most relevant digital channels with the proper mix of traditional, if appropriate. It all starts with a Social Audit of your current web presence.
A Social Audit is an in-depth review of your online presence and visitor engagement. We review your channels including your, social sites, listings, etc. We will check graphic and written content, layouts. The Social Audit gives you insight into how your visitors view your brand versus how you view your brand. You will also learn how your brand integrates across the various channels. We will provide you a detailed written report of our findings and offer recommendations. Basic Audit $149, add your website only $179.
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When you consider what branding is, you will learn that it is an outward expression of your marketing communication plan in the form of color, graphic imagery, written content, customer experience with your product or service. Your brand is also you and your team speaking in the same tone and more. Further developed, what tone do you want to project - warmth, chill, fun, loud, quiet, sophisticated, corporate or millennial laid back but professional? What does your business name convey to your customers and prospects, with regard to your or service offerings? How does the graphic image or logo bring continuity to your brand? How does your pricing structure fit your brand?
These are aspects to consider when creating your brand or changing it. Perhaps you have never defined your brand. Start by reviewing the items within this section to discover how they integrate one with another, or not. Is there any continuity you can build upon? This is where Altogether Marketing teams or partners with our clients to make this discovery or create a new brand. Once created, we then implemented within all your marketing channels to convey its continuity in look, feel and content.
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Email marketing is the most cost-effective way (other than business cards) to connect with customers and prospects! Use it for your monthly newsletters, promotions, training tips, customer service follow-up and more. This social media channel supports any good marketing strategy. Easily build your opt-in Anti-Spam compliant list using our email marketing platform. Email is a great way to gain new clients and keep existing ones coming back.
Take it one step further and create your branded email from your domain name. Now, when you communicate via email you expose your brand even more. Example. Use firstname.lastname@example.org instead of email@example.com or firstname.lastname@example.org. Having a branded email also keeps your business and personal life separate. Learn more on our internet solutions site, Altogether Domains, including comparison of other popular platforms (constant contact, etc.).
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